by Yasawaii Saadiq, Founder of Third Eye Nubians
There’s a shift happening. Quiet at first—like a drumbeat beneath the earth—but growing louder every day. It’s the sound of a people remembering who they are. For too long, the world has asked us to shrink. To soften our brilliance. To forget our legacy. But the truth? Our greatness has always been in our DNA, and it’s time we walk like we remember. Black excellence isn’t a trend. It’s a lineage. From the architects who mapped out the pyramids with star-level precision… To the mathematicians and scholars of Timbuktu… To the entrepreneurs, builders, inventors, and creators who shaped the modern world—the blueprint has always been ours. Which means that prioritizing Black business isn’t just economic empowerment. It’s cultural restoration. It’s spiritual realignment. It’s us returning to ourselves.
Why Supporting Black Business Is Bigger Than a Purchase
Every dollar has energy. Every transaction has impact. When you support a Black-owned business, you’re doing more than buying a product:
1. You’re strengthening a legacy.
Black businesses have historically faced barriers that other businesses never had to overcome. Every sale helps close a generational gap that should’ve never existed.
2. You’re circulating wealth within our own communities.
When we shop with each other, money stays where it belongs: empowering families, building infrastructures, and opening new opportunities for the next generation.
3. You’re sending a message.
A message that says, I see you. I value you. We matter.
4. You’re investing in the future.
Black businesses hire Black employees, mentor Black youth, and reinvest in Black neighborhoods.
5. You’re fueling a cultural movement.
Every brand, creator, and entrepreneur becomes a brick in a new foundation—a world where Black ownership becomes the norm, not the exception.
We Can’t Talk Greatness Without Talking Ownership
Our ancestors didn’t survive everything they did for us to remain renters in a world we helped build. Ownership is power. Ownership is stability. Ownership is freedom. And the rise of Black business is the rise of modern-day sovereignty. Whether we’re running tech companies, clothing brands, consulting firms, or corner stores—we are rebuilding empires from the ground up. But we can’t do it alone. We need each other. Not sometimes. Not when it’s trending. Not when it’s convenient. Every day.
The New Era: Community Over Convenience
We’ve been conditioned to shop fast, cheap, and easy—even if it hurts us in the long run. But the new era of Black empowerment requires intention. It requires us to ask:
- Who am I helping build?
- Who am I helping grow?
- Who am I helping create generational wealth?
Because if the answer isn’t “my community,” then we are feeding systems that don’t feed us back. Prioritizing Black business is an act of self-preservation. Self-honor. Self-love. It’s not charity. It’s not pity. It’s partnership. A partnership with our future.
The Call to Action
This movement is bigger than buying a shirt, book, or meal. This is a mindset shift. A reclamation. A remembering. Here’s the simple truth: When Black businesses rise, Black people rise. When Black people rise, communities rise. When communities rise, nations rise. And it all begins with us choosing each other. Not tomorrow. Not when things get better. Now. Because we are our ancestors’ wildest dreams— And our descendants’ greatest hope.