by Yasawaii Saadiq, Founder of Third Eye Nubians 

There are moments in history when a people rise, not because they are given permission, but because the very soul within them demands it. We are living in one of those moments. Everywhere you look, the world is trying to tell Black people who we are, what we should be, or how small we should shrink ourselves to fit into someone else’s frame. But something ancient is waking up in us, an energy older than empires, deeper than bloodlines, and stronger than every attempt to suppress it. That energy… is the Nubian Spirit. And it’s speaking again. 

Why Third Eye Nubians Was Born

I built Third Eye Nubians for one reason: To remind our people of who we really are. Not what society labels us. Not what media reflects back to us. Not what the world profits from portraying. But who we truly are - divine, brilliant, powerful, cosmic descendants of a legacy that existed long before colonization and long after anything meant to break us. When I looked around, I didn’t see products that represented us with the depth, pride, and sacred truth we deserve. I didn’t see clothing that activated something within you, something ancestral, something spiritual, something rebellious. So I created a brand that does more than sell products. It carries a message. A reminder. A rebirth. A frequency. 

A Movement Wrapped in Fabric

Third Eye Nubians is not simply clothing you wear on your body. It’s armor. It's affirmation. It’s identity. Each design is a broadcast signal, calling out to the ones who are ready to wake up and step into a higher version of themselves. Because this moment we’re in? It requires consciousness. It requires unity. It requires us to remember the royalty hidden beneath the layers of survival. 

You Are a Beacon - Yes, You

This brand isn’t just mine. It belongs to the community, to the culture, to the new generation of visionaries, creators, protectors, and innovators. Every person who wears Third Eye Nubians becomes a transmitter. A messenger. A walking reminder to everyone around them that:  

• We are more than stereotypes. 
• We are more than trauma. 
• We are more than what they taught us. 
• We are more than what we’ve been through. 

We are divine. We are connected. We are rising. And when enough of us send out that frequency… the culture shifts.

A New Chapter Begins

This post isn’t just content, it's a calling. Because if you're reading this, there’s a reason. You’re part of the wave. You feel the shift. You feel the awakening stirring in our people. Third Eye Nubians is here to amplify that awakening through design, story, symbolism, spirituality, and cultural elevation. The mission is simple: Help our people remember who they truly are and move accordingly. And if this message speaks to you… You’re already part of it.