by Yasawaii Saadiq, Founder of Third Eye Nubians
At Third Eye Nubians, community isn’t just a word we sprinkle into our mission, it’s the heartbeat behind every design, every message, and every product we create. Our brand was built on the belief that when we strengthen our community, we strengthen our future. Community is culture. Community is connection. Community is survival. In a world that moves fast and often loses sight of what matters, we’re committed to honoring the spaces, people, and traditions that shaped us. Third Eye Nubians is not simply a store, it’s a cultural hub, a message, and a mirror reflecting our greatness back to us.
Why Community Matters to Us
Black culture has always thrived through unity. From the drum circles of our ancestors to the block-by-block pride of today, our progress has always been collective. Third Eye Nubians exists to continue that lineage. We stand on a simple truth: When we invest in each other, we rise together. Community means buying from Black-owned businesses. Community means sharing knowledge across generations. Community means celebrating our creativity, our art, our voices, and our legacy. Every design you see at Third Eye Nubians carries that intention to uplift, to remind, and to reconnect us with who we truly are.
How We Show Up for the Community
We believe giving back is a responsibility, not an option. Here’s how we stay engaged:
1. Creating Products With Cultural Intention
Every shirt, mug, and canvas has a purpose: to amplify heritage, empowerment, and representation.
2. Supporting Local Creatives
We collaborate with local artists, photographers, and storytellers who bring authentic Afrocentric expression to life.
3. Being Present in the Community
Pop-up events, vendor markets, cultural festivals, and partnerships, we show up where our people gather and grow.
4. Encouraging Economic Empowerment
We are committed to promoting the importance of circulating the Black dollar and supporting Black-owned businesses year-round.
Building the Future Together
Community isn’t something we observe, it’s something we build. Every time you support Third Eye Nubians, you become part of that foundation. You help us create opportunities, celebrate culture, and fuel the movement toward self-determination. Our vision is bigger than clothing. It’s about legacy. It’s about unity. It’s about remembering our greatness together.
A Call to the Village
Keep showing up for each other. Keep choosing Black-owned brands. Keep uplifting your brothers and sisters. Keep building. Keep rising. Keep creating. At Third Eye Nubians, we’re committed to doing the same - standing by our community, investing in our people, and honoring the culture that fuels us. Because together, we are unstoppable.