by Yasawaii Saadiq, Founder of Third Eye Nubians
For generations, we have been trained to consume. To scroll. To buy. To admire. To support everything except ourselves. We were taught how to survive inside systems, but rarely how to own them. Yet history shows something different. Every powerful community that has ever changed its condition did so by shifting from consumption to creation, from participation to production, from hustle to infrastructure. And that shift is happening again.
The Illusion of Progress
Representation has increased. Visibility has grown. Culture dominates music, fashion, language, and trends. But ownership? Ownership is still dangerously low. We celebrate influence while corporations collect the leverage. We generate trillions in cultural and economic power, yet recycle only fragments back into our own communities. Influence without ownership is entertainment. Ownership is liberation.
Why Buying Black Is Not Enough
“Buy Black” is important. But it is only the first level. The real evolution is: Build Black. Fund Black. Employ Black. Scale Black. Protect Black. A community does not become powerful because it shops differently. It becomes powerful because it controls production, distribution, and education. Until we build companies, systems, and institutions, we will always be renting space in someone else’s economy.
From Hustles to Systems
Hustle culture taught us to grind. But grind without systems creates exhaustion, not empires. Systems create: • consistency • scale • jobs • intellectual property • generational transfer Every major power structure on Earth is system-based. The next phase for our communities is not more brands. It is better-built brands. Brands with infrastructure. Brands with documentation. Brands with pipelines. Brands that outlive founders.
The Rise of the Conscious Creator
A new archetype is emerging. Not just the entrepreneur. Not just the artist. Not just the influencer. The Conscious Creator. Someone who builds with: • intention • cultural intelligence • economic awareness • and community responsibility They don’t just sell products. They design ecosystems. They don’t just go viral. They build leverage. They don’t just make money. They circulate power.
Why Third Eye Nubians Exists
Third Eye Nubians was never meant to be “just a brand.” It is a signal. A signal that says: We remember who we are. We remember what we’ve built before. And we are done outsourcing our future. Every design, every post, every product is rooted in one idea: Awakening must be matched with ownership. Culture must be matched with code. Spirit must be matched with structure.
Your Role in the Power Shift
Not everyone will build a company. But everyone can: • support infrastructure • share knowledge • fund ideas • circulate resources • protect Black-owned systems The future will not be decided by who is the loudest. It will be decided by who is the most organized.
The Invitation
If you are reading this, you are not here by accident. You are part of the generation that gets to move us from: survival → strategy hustle → systems culture → control Third Eye Nubians is not asking you to buy a shirt. We are inviting you to participate in the rebuilding of economic memory. To remember that we were never meant to just consume worlds. We were meant to build them.