by Yasawaii Saadiq, founder of Third Eye Nubians

 

In a world that constantly tells us to compete, consume, and conform, one truth has quietly remained undefeated: community is power. Not trending hashtags. Not viral moments. Not even individual success stories - power lives in what we build together. At Third Eye Nubians, community isn’t a buzzword. It’s a responsibility. It’s the remembrance of who we’ve always been.

We Were Never Meant to Build Alone

Before corporations. Before algorithms. Before gatekeepers. We had circles. We traded skills, protected one another, raised children collectively, and circulated wealth within our own ecosystems. Our ancestors understood something modern society tries to make us forget: when one rises, all rise. Somewhere along the way, that truth was disrupted. Individualism was sold as freedom but it quietly disconnected us from our greatest asset: each other.

The Cost of Forgetting

When community weakens:

• Black businesses struggle in isolation
• Cultural ownership is diluted
• Wealth leaks out instead of circulating
• Creativity gets extracted instead of honored

This isn’t accidental. Disconnection makes people easier to market to and harder to mobilize.

Prioritizing Black-Owned, Community-Rooted Brands

Every purchase is a vote. A vote for the kind of world you want to live in. When you support Black-owned brands, you’re not just buying a product, you’re investing in:

• Economic sovereignty
• Cultural preservation
• Generational impact
• Future creators

At Third Eye Nubians, our designs are more than aesthetic, they’re affirmations. Statements. Signals. They say: I remember who I am.

Community Is the New Wealth Strategy

Let’s be clear: community isn’t anti-wealth. It’s the foundation of real wealth. The fastest-growing movements, brands, and cultures are not built on transactions alone, they’re built on trust. When we:

• Share resources
• Collaborate instead of compete
• Amplify each other’s work
• Circulate our dollars intentionally

We create an ecosystem that feeds itself.

This Is an Invitation

This blog isn’t a lecture. It’s a call back. A reminder that greatness isn’t something we’re chasing, it’s something we’re remembering. So the next time you choose where to spend your money, your time, or your energy, ask yourself:

Does this strengthen my community or drain it?

Because every aligned choice is a brick in the future we’re building. And that future looks powerful. 

Stay conscious. Stay connected. Stay Nubian.

- Yasawaii