by Yasawaii Saadiq, Founder of Third Eye Nubians
Awaken. Empower. Ascend.
There’s a quiet storm rising across the world — not one of chaos, but of clarity. It’s the awakening of a people who are beginning to see beyond illusion, beyond the smoke screens of media and manufactured history. This is the rebirth of Black consciousness — and it’s long overdue. For too long, we’ve been told what to think, how to live, and what to value. Our brilliance has been packaged, sold, and watered down until even we forgot where the light came from. But now? Now we’re remembering. We’re remembering that we are the blueprint — the architects of civilization, rhythm, and spiritual wisdom. Every drumbeat, every brushstroke, every invention that shaped the modern world carries echoes of our ancestors. Yet, this awakening isn’t about looking back with pain; it’s about looking forward with power.
Self-Awareness Is Our Superpower
Once you know who you are, no one can define you. Once you understand your divine potential, no system can limit you. The goal isn’t just to exist — it’s to elevate. To reclaim our narratives, our communities, and our future. At Third Eye Nubians, we believe fashion is more than style — it’s spiritual armor. What we wear and how we express ourselves are declarations of identity. Every design, every message, every canvas — it’s a reminder that we are still here, still divine, and still evolving. Empowerment starts within. It’s the decision to see your reflection as royalty, not as a reflection of struggle. It’s the courage to say,
“I will build, I will create, I will own.”Because when we own our power — we shift the balance.
This Is More Than a Brand. It’s a Movement.
We are the descendants of kings and queens, inventors and dreamers, warriors and healers. Our third eye is opening, our vision is clear, and our time is now. We are not waiting for permission to shine. We are remembering that we already are the light. So when you wear Third Eye Nubians, you’re not just wearing clothes. You’re activating consciousness. You’re speaking truth. You’re joining a movement.